A Study on Lead Generation by Hubspot.com (kotitehtävä 3)

Lead generation lessons from 4000 businesses

Hubspot investigated blogging, landing pages, website pages, Facebook reach and Twitter reach in 4000 businesses and analyzed the relationships between various inbound marketing activities and the volume of traffic and leads created. The growth measured was based on median values of HubSpot customer base.

The correlation between blogging frequency and traffic was surprisingly high: The results demonstrated that companies blogging 16 -20 times a week gained more than twice as much traffic than the ones blogging less than four times a week.  Furthermore, those blogging more than 20 times a week gained 5 times more.

Similarly, companies blogging gained many times more leads than the ones that did not. Among B2B companies the difference in leads created was even greater than among B2C companies comparing to the companies that did not blog.

In addition, the more content the companies created the more traffic and leads they gained. That was found out when looking at the number of webpages the companies had. If the companies had more webpages on their website they had more traffic and leads than the ones with fewer webpages. This fact was true about both B2B and B2C companies.

Moreover, based on the data it was beneficial for the companies to have landing pages. Therefore, the more landing pages they had the more leads they gained. B2B and B2C companies having more than 40 landing pages resulted in gaining more than 10 times the number of leads than the companies with 1-5 landing pages.

Furthermore, the businesses who had a lot of followers on Twitter gained many times more traffic and leads than the businesses with fewer followers. This trend seemed to be especially advantageous for B2C companies because when they had more than 1000 followers they got 10 times more leads than the companies with only 1-25 followers.

Similarly, there was a clear correlation between the number of Facebook fans the company had and the amount of traffic and number of leads. Again especially for B2C companies this media seemed to be a powerful tool: the companies with more than 1000 Facebook fans gained 16 times more leads than the companies with only 1-25 fans.